Gig Time: About Us Pages

My most successful gig on Fiverr is the one for writing About Us pages. It's not a surprise; many businesses and fansites need them, and as a storyteller, I don't find it difficult to write, basically, a story about a certain business or a passion project (or both at the same time).

What surprised me when I was still new was that some clients thought it wasn't necessary to provide me with information about their business or website. They'd tell me a sentence or two, and maybe send me a link to a Lorem Ipsum website. What was I supposed to do with that? I'm a writer, not a psychic. I tried my best, but quickly learned that, no matter how hard I tried, such clients were not satisfied. Now, when clients don't send me enough information to work with, I ask them for more, and if they still don't send it, I cancel the order.

The information can be in broken English, and/or all over the place. As long as I can understand it and as long as it's there, I can work with it, and shape it into a compelling page.

It took some trial and error until I came up with a solid list of questions to ask the clients. If you need me to write an About Us page for your website, the information I usually ask for is:

• the name of the business/website/project/person I should write about, and the website link, if available
• what does your company do, where is it located, and what area do you cover with your services
• the products or services you provide (at least several specific ones, if possible)
• why are the products or services you provide important, and who is your target audience
• what sets you apart from your competition (that is, why would someone buy from you instead of your competitors)
• what is your vision, what do you dream of, what do you hope to accomplish
• what are your short-term and long-term goals

When I get that information, I use it to create a page called About Us which actually speaks about the website visitors: what you can do for them,  why are your products or services important to them (how they solve their problems with as little hassle as possible), why they should choose you instead of your competitors, and what a great person or team you are, caring, helpful, nice, wonderful to work with. Because that's what your visitors care about: themselves, what you can do for them, and are you willing to put some effort into delivering.

People tend to love such pages. Not everyone will like my style, of course, and I will revise or refund when needed, but most find my texts better than expected.

To get an idea about my style, see the Samples page, and keep in mind that I'm like a chameleon: I adapt to the tone and voice of the client, or the content already on their website (if different from the client's voice), or I adopt the tone and the voice the client wants me to adopt. Every business is different, and I do my best to adjust.

That's it for today. Until next time!