When it comes to the last one, I don't have to ask about the visuals or the audio part, because I know that it's going to be an animated video with a voice over. I don't have to send a bit vague question asking for all the key points and all the information to be covered, either; explainer videos usually have a specific structure, so I can ask very specific questions.
The questions are:
- The desired length of the video (the best length is about 90 seconds; it can be as short as 60 seconds, and it shouldn't be longer than 2 minutes, because only a few people would watch it to the end)
- The target audience, and their problem/pain point
- What does this business/company offer them, exactly
- How does that offer solve their problem
- What other benefits will they get if they use the product or service
- How should they feel after watching the video
- What should the call to action be
- Anything else the client would like to add
With the answers to these questions, I can write the script, and the client can proceed to get the video done.
Scripts for animated explainer videos are fun to write, and it's wonderful to know that they help businesses a great deal. Not everyone wants to read pages and pages of website content to figure out if that company has something of value to offer, and an animated explainer video solves this problem rather nicely: in less than 2 minutes, it outlines what people will get, and the benefits coming with it. These videos are often cute and fun, they can be watched on the go, and they explain the basics in the terms that a six-year-old (or a very distracted adult) would understand.
And have I mentioned that they're fun to write, and that it shows in the final product, making people enjoy it and share it?
