Monday, July 3, 2017

5 Things Not to Do When the Search Algorithm Changes

Fiverr's search placement algorithm is changing, or, perhaps, something else is changing – Fiverr does experiment more and more often, after all – and your gig is no longer where it used to be. You're not getting as many sales as you used to get. Maybe you're not getting sales at all. It's certainly scary, especially if you've come to depend on Fiverr, but there are things that you shouldn't do, because they won't help, and might hurt you in the long run.

What are they?

1. Repeatedly Complaining on the Forum

While voicing out your concerns is perfectly fine, it's enough to do it once. Complaining over and over about the same thing, all over the Fiverr Forum, or even creating several topics about it, won't help you get sales. It will only get you labeled as a whiner and a spammer, and, if you're a marketer of any kind, be prepared to get the inevitable You're a marketer, use your expertise to market your services and get sales.

On a side note, if you claim to be an expert marketer (digital marketer, social media marketer, email marketer, copywriter, or anything related to marketing), and you complain on the forum that you're not getting sales, you will be seen as incompetent. After all, if you can't successfully market your own service, your gigs can't be really useful to your customers, either.

2. Demanding the Same Spot in the Search That You Had Before

As Customer Support will tell you if you ask them, there's no guarantee that you will have a certain spot in the search – or that you will show up in search at all. On top of that, there's a limited number of spots on the first (or any other) page: you holding one of those spots means that thousands of other sellers are not there. You making sales just because you're on the first page means that others are not selling; in other words, by demanding to be on the first page in search, you're demanding to be put above others, and you're demanding (if you believe that you're getting sales solely because of your position in the search) that all the sales go to you at the expense of other sellers. And if, after all that, you say something like I just want Fiverr to be fair – well, does it sound fair to you to get sales at the expense of other sellers, who also have bills to pay and families to feed?

3. Bashing Other People

Being rude or unpleasant to other people isn't going to help you. Offending other Fiverr members or Fiverr staff, or accusing other people of ruining you, will do absolutely nothing about your position in the search; it will just make people see you as unpleasant/unreasonable/selfish. On top of that, if you're rude to other Fiverr members or Fiverr staff, you could get in trouble, because Fiverr is meant to be  friendly place.

What about The Ranting Pot on the forum? Sure, it's meant for ranting, but keep in mind that the forum rules still stand, and that there's a limit to what you're allowed to say before you get suspended.

By all means, discuss things through, talk to others about possible strategies and solutions, but remember to remain courteous.

4. Begging for Orders

Begging is a no-no. People order from you because they need something, and you can provide it. Crying that you need money/have a family to feed is highly unlikely to land you sales. You might get a few, out of pity, but pity isn't a good foundation for a business. You need money? So does everyone else, except for a very small number of Fiverr sellers who do it just to occupy their time. You have bills to pay, you need to put food on the table? So do the others. However, except for a few pity cases, nobody will order from you simply because you need money; if you don't find a way to reach people who actually need something from you regardless of where the search algorithm places you, you are not going to have sales, and no amount of begging will change that. Quite the contrary: you will appear desperate, and nobody wants to work with desperate people.

5. Expecting the World (or Fiverr) to Just Give You Whatever You Want

Should I even say that it's not going to happen?

But, wait, what does it have to do with Fiverr's search algorithm?

This: some people who have lost something that was never guaranteed to them in the first place (like a specific place in search, or any place in search) seem to believe that they're entitled to that thing, that they have every right to demand it, and that it should be given exclusively to them. Just because. Or because they have worked for it, and came to believe that it's now theirs to keep forever.

The thing is, the world doesn't work that way, and neither does Fiverr. There are no guarantees for anything, so expecting to get something just because you want it (yes, you have worked for it; other people have worked for it and want it, too) is futile.

The only thing you can expect for certain is change. If you're not able to adapt, if you're not able to keep finding new, more efficient ways to get what you want, you will fail.

Don't be that person.

Learn how to adapt, learn how to find a way to get what you want, and win.